Wednesday, January 26, 2011
Sunday, January 23, 2011
How tweeter and Facebook status changed blogging (for the better)
Clive Thompson on How Tweets and Texts Nurture In-Depth Analysis
December 27, 2010, Wired January 2011
We’re often told that the Internet has destroyed people’s patience for long, well-thought-out arguments. After all, the ascendant discussions of our day are text messages, tweets, and status updates. The popularity of this endless fire hose of teensy utterances means we’ve lost our appetite for consuming—and creating—slower, reasoned contemplation. Right?
I’m not so sure. In fact, I think something much more complex and interesting is happening: The torrent of short-form thinking is actually a catalyst for more long-form meditation.
When something newsworthy happens today—Brett Favre losing to the Jets, news of a new iPhone, a Brazilian election runoff—you get a sudden blizzard of status updates. These are just short takes, and they’re often half-baked or gossipy and may not even be entirely true. But that’s OK; they’re not intended to be carefully constructed. Society is just chewing over what happened, forming a quick impression of What It All Means.
The long take is the opposite: It’s a deeply considered report and analysis, and it often takes weeks, months, or years to produce. It used to be that only traditional media, like magazines or documentaries or books, delivered the long take. But now, some of the most in-depth stuff I read comes from academics or businesspeople penning big blog essays, Dexter fans writing 5,000-word exegeses of the show, and nonprofits like the Pew Charitable Trusts producing exhaustively researched reports on American life.
The long take also thrives on the long tail. Whereas a tweet becomes dated within minutes, a really smart long take holds value for years. Back in the ’90s, my magazine articles vanished after the issue left the newsstand. But now that the pieces are online, readers email me every week saying they’ve stumbled upon something years old.
The real loser here is the middle take. This is what the weeklies like Time and Newsweek have historically offered: reportage and essays produced a few days after major events, with a bit of analysis sprinkled on top. They’re neither fast enough to be conversational nor slow enough to be truly deep. The Internet has essentially demonstrated how unsatisfying that sort of thinking can be.
This trend has already changed blogging. Ten years ago, my favorite bloggers wrote middle takes—a link with a couple of sentences of commentary—and they’d update a few times a day. Once Twitter arrived, they began blogging less often but with much longer, more-in-depth essays. Why?
“I save the little stuff for Twitter and blog only when I have something big to say,” as blogger Anil Dash put it. It turns out readers prefer this: One survey found that the most popular blog posts today are the longest ones, 1,600 words on average.
Even our reading tools are morphing to accommodate the rise of long takes. The design firm Arc90 released Readability, an app that renders website text as one clean, ad-free column down the center of your screen—perfect for distraction-free long-form reading—and it got so popular that Apple baked it into the current version of Safari. Or consider the iPad: It’s been criticized as “only” a consumption device, but that’s the whole point; it’s superb for consuming long takes. Instapaper, an app created by Marco Arment to time-shift online material for later reading, has racked up nearly a million users with hardly any advertising. “It’s for reading,” Arment says, “when you’re ready to be attentive.”
Which, despite reports to the contrary, we are. We talk a lot, then we dive deep.
Labels:
Internet,
Marketing,
Technology
Friday, January 21, 2011
Countries are also brands
We are used to thinking of Branding in terms of products. FutureBrand Country Brand Index together with BBC world news has been measuring the strength's of countries' brands since 2005.
I am happy to report that this year Israel climbed 11 spots to #30. Israel was also crowned as one of the ‘Rising Starts of 2010′ along with Chile, Argentina and Iceland (Iceland? really?- read more why in the article)
http://www.vccafe.com/israel/futurebrand-2010-israel-up-11-spots-in-ranking-as-a-country-brand/
http://www.prnewswire.com/news-releases/canada-claims-top-spot-in-futurebrands-2010-country-brand-index-107296573.html
I am happy to report that this year Israel climbed 11 spots to #30. Israel was also crowned as one of the ‘Rising Starts of 2010′ along with Chile, Argentina and Iceland (Iceland? really?- read more why in the article)
http://www.vccafe.com/israel/futurebrand-2010-israel-up-11-spots-in-ranking-as-a-country-brand/
http://www.prnewswire.com/news-releases/canada-claims-top-spot-in-futurebrands-2010-country-brand-index-107296573.html
והנה אתמול מתת עליי
ב-20 השנים האחרונות סיימנו את שיחות הטלפון ב'מתה עליך'.
הייתי אומרת כך ואת היית משיבה מתה עליך כפליים
והנה אתמול מתת עליי.
אני לעולמי עד מתה עלייך
מיקה אלמוג מספידה את סבתה סוניה פרס
Wednesday, January 19, 2011
Wednesday, January 12, 2011
Isrealis are NEVER freiers
As a fallow-up to the kitbag question, this is another Israeli phenomenon
[Waste] My time... [spend] your money, From TreppenwitZ, Oct 8, 2007
Israeli supermarkets are the bane of my (and most non-native-born Israeli's) existence.
We will never understand the folks who walk into the supermarket, park their shopping cart on a checkout line as a place-holder, and then proceed to wander around the store casually picking out items.
We will never understand the people who walk into the meat department, tap someone on the shoulder and say "I'm after you" and then go off to make other purchases... then swoop back into line 20 minutes later, pissing off all the frayerim (suckers) who were dumb enough to actually wait on line.
We will never understand the absolute shamelessness with which many shoppers will stand and argue with the cashier that they should be entitled to a particular special/discount despite the fact that they have clearly picked out a different product/size/number of items than the special advertised in the circulars. They will do this for as long as it takes until either the cashier gives in and lets them have the better price... or until they decide to casually stroll back to the aisle to get the correct item(s)... while a long line of angry shoppers waits helplessly behind them.
We will never understand why Israeli supermarkets haven't figured out that the only remaining bottleneck in the check-out process is the additional time everyone spends bagging their own groceries. This single task defeats all the speed and convenience gained by the bar-code scanners. After scanning a cartful of groceries in recored time, the cashier can't complete the transaction or go on to the next customer until the previous shopper's goods are bagged and off the end of the conveyor belt.
I could go on... but I won't. Because yesterday I had what is, without a doubt, my most enjoyable Israeli supermarket experience ever!
After work I ducked into the local 'Mega' because Zahava had called to ask me to pick up a few things. I needed to buy a box of Splenda (actually, the Israeli version of it), some cold cuts, a bag of sandwich rolls and a package of cheese (don't worry, I wasn't going to eat these together... sheesh!). The list was so short that I didn't even have to take a shopping cart.
When I finished picking out the goods I walked up to the 'Express Checkout' line and noticed that it was fairly long. However, I wasn't overly concerned since the sign clearly stated '10 items or less'... so things should move along quickly.
Yeah right.
Directly in front of me in line I noticed two women with a shopping cart that was 2/3 full. I politely pointed out that they were in the express line and that they had too many items. But instead of begging my forgiveness and going to another line, one of the women gave me a mirthless grin and said, "We're together... we each have ten items". The two of them stood with arms folded across ample bosoms, daring me to challenge their clever ploy.
I took another look at their shopping cart and my blood pressure started to climb as I noticed that just the items on top approached the stated number... there must have been two or three times that number of things buried underneath.
This is the moment of truth that most immigrants are intimately familiar with. Do you marshal your limited Hebrew and make a fuss... risking having unhelpful idiots around you jump in with "What's the big deal... just let them go... it isn't worth all the yelling"? Or do you sit quietly and feel like the biggest frayer in the world because somebody is flouting the rules and wasting your valuable time in the process?
This time I decided to make a fuss. I had a small armful of items (as did all of the people in the line that had formed behind us), and we were going to be trapped in what was supposed to be the express line while these two thoughtless women bought a huge cart of groceries!
I cleared my throat and calmly said, "Excuse me, but even if you are together, there are a lot more than 20 items in your cart. You have to go to another line."
The second woman, who had remained silent up until this point chimed in, "It's close enough to twenty... and who are you anyway, the shopping cart police?"
By now most of the people behind us were watching with interest... as were some of those ahead of us. It infuriated me that none of them spoke up in support, but at least they hadn't told me to pipe down, so I continued, "No, I'm not the shopping cart police, but I'm also not a frayer. Anyone who can count can see that you have too many items to be on the express line. Forget about 20 items... you have at least twice that number!"
Both women remained facing me with arms folded, but I was pleased to see they were no longer smiling. The one who had spoken first said, "What does it matter... it may be a few more or a few less, but we have about twenty items... and so we're not going to another line!"
At this point I decided to take another approach. I said, "OK, I don't want to argue with you... but I also don't want to be a frayer... so let's be fair. Since it's possible I'm wrong, I'll make you an offer: If there are twenty items or less - no forget that - if there are twenty five items or less, I'll pay for your entire cart of groceries. But if there are more than 25 items, you pay for my few things, OK?
Suddenly, the people around me began to come to life. A chorus of "That seems fair" and "if you're so sure then you should accept his offer" joined a general consensus of nods. The women sputtered and tried to wave me off, but I pressed my advantage:
"No, no... I'm offering you a great deal. If you don't want to take it you can go to another line. But if you really feel you have the correct number of items to be on this line, you have nothing to lose by accepting my offer."
They were trapped. Pride wouldn't allow them to go to another line, so they both nodded.
A Yemenite man standing behind me offered to count the items and there was general agreement that an uninterested party be responsible for verifying the number of items. When he reached 46 there were still a number of uncounted items in the cart... so I stopped him.
By this time the family in front of the women was finishing up with their small purchase so I smiled and gestured chivalrously for them to start loading their 46+ items onto the conveyor belt. The cashier took a jaundiced look at the nearly full shopping cart and seemed poised to say something, but several people in line preempted her, saying 'It's OK, we don't mind".
When the cashier was scanning the last of the women's groceries, I casually dumped my few things on the belt and said (loud enough for everyone on line to hear) "Also these please... my friends have offered to pay for my things too."
The cashier just shrugged and continued to beep the products past the bar-code scanner. The two women just glowered at me, but the happy stares of my fellow shoppers kept them from giving voice to the protest behind their eyes.
While they were still busy bagging their groceries, I breezed past the two women and walked towards the exit of the store. There was a tense moment when the security guard asked to see my receipt, but he seemed satisfied when I gestured vaguely towards the two women who were busily reloading their shopping cart and said, "It's OK, my friends have the receipt."
[Waste] My time... [spend] your money, From TreppenwitZ, Oct 8, 2007
Israeli supermarkets are the bane of my (and most non-native-born Israeli's) existence.
We will never understand the folks who walk into the supermarket, park their shopping cart on a checkout line as a place-holder, and then proceed to wander around the store casually picking out items.
We will never understand the people who walk into the meat department, tap someone on the shoulder and say "I'm after you" and then go off to make other purchases... then swoop back into line 20 minutes later, pissing off all the frayerim (suckers) who were dumb enough to actually wait on line.
We will never understand the absolute shamelessness with which many shoppers will stand and argue with the cashier that they should be entitled to a particular special/discount despite the fact that they have clearly picked out a different product/size/number of items than the special advertised in the circulars. They will do this for as long as it takes until either the cashier gives in and lets them have the better price... or until they decide to casually stroll back to the aisle to get the correct item(s)... while a long line of angry shoppers waits helplessly behind them.
We will never understand why Israeli supermarkets haven't figured out that the only remaining bottleneck in the check-out process is the additional time everyone spends bagging their own groceries. This single task defeats all the speed and convenience gained by the bar-code scanners. After scanning a cartful of groceries in recored time, the cashier can't complete the transaction or go on to the next customer until the previous shopper's goods are bagged and off the end of the conveyor belt.
I could go on... but I won't. Because yesterday I had what is, without a doubt, my most enjoyable Israeli supermarket experience ever!
After work I ducked into the local 'Mega' because Zahava had called to ask me to pick up a few things. I needed to buy a box of Splenda (actually, the Israeli version of it), some cold cuts, a bag of sandwich rolls and a package of cheese (don't worry, I wasn't going to eat these together... sheesh!). The list was so short that I didn't even have to take a shopping cart.
When I finished picking out the goods I walked up to the 'Express Checkout' line and noticed that it was fairly long. However, I wasn't overly concerned since the sign clearly stated '10 items or less'... so things should move along quickly.
Yeah right.
Directly in front of me in line I noticed two women with a shopping cart that was 2/3 full. I politely pointed out that they were in the express line and that they had too many items. But instead of begging my forgiveness and going to another line, one of the women gave me a mirthless grin and said, "We're together... we each have ten items". The two of them stood with arms folded across ample bosoms, daring me to challenge their clever ploy.
I took another look at their shopping cart and my blood pressure started to climb as I noticed that just the items on top approached the stated number... there must have been two or three times that number of things buried underneath.
This is the moment of truth that most immigrants are intimately familiar with. Do you marshal your limited Hebrew and make a fuss... risking having unhelpful idiots around you jump in with "What's the big deal... just let them go... it isn't worth all the yelling"? Or do you sit quietly and feel like the biggest frayer in the world because somebody is flouting the rules and wasting your valuable time in the process?
This time I decided to make a fuss. I had a small armful of items (as did all of the people in the line that had formed behind us), and we were going to be trapped in what was supposed to be the express line while these two thoughtless women bought a huge cart of groceries!
I cleared my throat and calmly said, "Excuse me, but even if you are together, there are a lot more than 20 items in your cart. You have to go to another line."
The second woman, who had remained silent up until this point chimed in, "It's close enough to twenty... and who are you anyway, the shopping cart police?"
By now most of the people behind us were watching with interest... as were some of those ahead of us. It infuriated me that none of them spoke up in support, but at least they hadn't told me to pipe down, so I continued, "No, I'm not the shopping cart police, but I'm also not a frayer. Anyone who can count can see that you have too many items to be on the express line. Forget about 20 items... you have at least twice that number!"
Both women remained facing me with arms folded, but I was pleased to see they were no longer smiling. The one who had spoken first said, "What does it matter... it may be a few more or a few less, but we have about twenty items... and so we're not going to another line!"
At this point I decided to take another approach. I said, "OK, I don't want to argue with you... but I also don't want to be a frayer... so let's be fair. Since it's possible I'm wrong, I'll make you an offer: If there are twenty items or less - no forget that - if there are twenty five items or less, I'll pay for your entire cart of groceries. But if there are more than 25 items, you pay for my few things, OK?
Suddenly, the people around me began to come to life. A chorus of "That seems fair" and "if you're so sure then you should accept his offer" joined a general consensus of nods. The women sputtered and tried to wave me off, but I pressed my advantage:
"No, no... I'm offering you a great deal. If you don't want to take it you can go to another line. But if you really feel you have the correct number of items to be on this line, you have nothing to lose by accepting my offer."
They were trapped. Pride wouldn't allow them to go to another line, so they both nodded.
A Yemenite man standing behind me offered to count the items and there was general agreement that an uninterested party be responsible for verifying the number of items. When he reached 46 there were still a number of uncounted items in the cart... so I stopped him.
By this time the family in front of the women was finishing up with their small purchase so I smiled and gestured chivalrously for them to start loading their 46+ items onto the conveyor belt. The cashier took a jaundiced look at the nearly full shopping cart and seemed poised to say something, but several people in line preempted her, saying 'It's OK, we don't mind".
When the cashier was scanning the last of the women's groceries, I casually dumped my few things on the belt and said (loud enough for everyone on line to hear) "Also these please... my friends have offered to pay for my things too."
The cashier just shrugged and continued to beep the products past the bar-code scanner. The two women just glowered at me, but the happy stares of my fellow shoppers kept them from giving voice to the protest behind their eyes.
While they were still busy bagging their groceries, I breezed past the two women and walked towards the exit of the store. There was a tense moment when the security guard asked to see my receipt, but he seemed satisfied when I gestured vaguely towards the two women who were busily reloading their shopping cart and said, "It's OK, my friends have the receipt."
Labels:
Israel
Food Truck Nation
An interesting article on the spread of 'fancy' food trucks
Why now: "well suited for a financial downturn"
The only problem: “We go up against the stigma. We’re trying to prove we’re on a different level than a lunch truck,” he says.
The solution- branding: "The new breed of lunch truck is aggressively gourmet, tech-savvy and politically correct"
The effect: "The new trucks are rolling in as many restaurants report steep declines in their lunchtime traffic. Businesses from fast-food chains to upscale steak houses have rolled out cheaper lunch menus to try to persuade consumers to spend money during the work day."
http://online.wsj.com/article/SB10001424052970204456604574201934018170554.html
Best 25 in NYC: http://nymag.com/restaurants/cheapeats/2010/67139
Tavern on the Green, the landmark restaurant in Central Park is now a courtyard with... food trucks. The product(in this case the trucks and not the food) has really changed:
http://www.slashfood.com/2010/09/17/tavern-on-the-green-turns-into-high-end-food-court
And an update on LA Food Trucks from Prof. Gal Zauberman
LA also had a very interesting period with food trucks and social media. For a time, the only way to know here the best trucks would be that day was with FC or twitter.
This is the truck that started the trend: http://kogibbq.com/
There are maps that allows you to track them remotely: http://www.foodtrucksmap.com/
http://www.findlafoodtrucks.com/blog
What's happening now:
http://laist.com/2010/09/21/food_truck_lot.php
http://www.nytimes.com/2011/01/15/business/15cater.html
Why now: "well suited for a financial downturn"
The only problem: “We go up against the stigma. We’re trying to prove we’re on a different level than a lunch truck,” he says.
The solution- branding: "The new breed of lunch truck is aggressively gourmet, tech-savvy and politically correct"
The effect: "The new trucks are rolling in as many restaurants report steep declines in their lunchtime traffic. Businesses from fast-food chains to upscale steak houses have rolled out cheaper lunch menus to try to persuade consumers to spend money during the work day."
http://online.wsj.com/article/SB10001424052970204456604574201934018170554.html
Best 25 in NYC: http://nymag.com/restaurants/cheapeats/2010/67139
Tavern on the Green, the landmark restaurant in Central Park is now a courtyard with... food trucks. The product(in this case the trucks and not the food) has really changed:
http://www.slashfood.com/2010/09/17/tavern-on-the-green-turns-into-high-end-food-court
And an update on LA Food Trucks from Prof. Gal Zauberman
LA also had a very interesting period with food trucks and social media. For a time, the only way to know here the best trucks would be that day was with FC or twitter.
This is the truck that started the trend: http://kogibbq.com/
There are maps that allows you to track them remotely: http://www.foodtrucksmap.com/
http://www.findlafoodtrucks.com/blog
What's happening now:
http://laist.com/2010/09/21/food_truck_lot.php
http://www.nytimes.com/2011/01/15/business/15cater.html
Labels:
BA,
Marketing,
MBA,
New York City
Wednesday, January 5, 2011
Different Kind Of Capitalism (or "patient capitalism")
"They say a journey of a thousand miles begins with a single step. I took mine and fell flat on my face. As a young woman, I dreamed of changing the world. In my twenties, I went to africa to try and save the continent, only to learn that Africans neither wanted nor needed saving. Indeed, when I was there, I saw some of the worst that good intentions, traditional charity, and aid can produce...
I concluded that if I could only nudge the world a little bit, maybe that would be enough.
But nudging isn't enough."
-Jacqueline Novogratz
If you are interested in exploring VC to make social changes I highly recommend listing to the NPR podcast named Different Kind Of Capitalism
This is the link to the main page http://being.publicradio.org/programs/2010/different-kind-of-capitalism/index.shtml (look for Download, Listen now or Podcast")
Listen to the interview with the wonderful Jacqueline Novogratz founder and CEO of Acumen Fund, a non-profit global venture capital fund that uses entrepreneurial approaches to solve the problems of global poverty http://www.acumenfund.org/about-us/our-team/jacqueline-novogratz.html
“The devastation of the Haiti earthquakes and the lack of infrastructure for responding to the disaster have deepened an ongoing debate over foreign aid, international development, and helping the poorest of the world's poor. Jacqueline Novogratz, whose Acumen Fund is reinventing that landscape with what it calls "patient capitalism," is charting a third way between investment for profit and aid for free.”
Labels:
social
Monday, January 3, 2011
Olim Chadashim
In this skit immigrates arrive on a boat to the port in Israel, the current residents see them coming and sound their opinion (usually using a lot of curses in their native tongue)
As the next wave of immigration arrive, the "new immigrants" are now the current residents, they give the new wave of immigrants the same welcome.
Some things never change...
Lul/Sgablol: "Olim Chadashim" or "New Immigrates"
As the next wave of immigration arrive, the "new immigrants" are now the current residents, they give the new wave of immigrants the same welcome.
Some things never change...
Lul/Sgablol: "Olim Chadashim" or "New Immigrates"
Labels:
Israel
Saturday, January 1, 2011
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