We are used to thinking of Branding in terms of products. FutureBrand Country Brand Index together with BBC world news has been measuring the strength's of countries' brands since 2005.
I am happy to report that this year Israel climbed 11 spots to #30. Israel was also crowned as one of the ‘Rising Starts of 2010′ along with Chile, Argentina and Iceland (Iceland? really?- read more why in the article)
http://www.vccafe.com/israel/futurebrand-2010-israel-up-11-spots-in-ranking-as-a-country-brand/
http://www.prnewswire.com/news-releases/canada-claims-top-spot-in-futurebrands-2010-country-brand-index-107296573.html
Showing posts with label MBA. Show all posts
Showing posts with label MBA. Show all posts
Friday, January 21, 2011
Wednesday, January 12, 2011
Food Truck Nation
An interesting article on the spread of 'fancy' food trucks
Why now: "well suited for a financial downturn"
The only problem: “We go up against the stigma. We’re trying to prove we’re on a different level than a lunch truck,” he says.
The solution- branding: "The new breed of lunch truck is aggressively gourmet, tech-savvy and politically correct"
The effect: "The new trucks are rolling in as many restaurants report steep declines in their lunchtime traffic. Businesses from fast-food chains to upscale steak houses have rolled out cheaper lunch menus to try to persuade consumers to spend money during the work day."
http://online.wsj.com/article/SB10001424052970204456604574201934018170554.html
Best 25 in NYC: http://nymag.com/restaurants/cheapeats/2010/67139
Tavern on the Green, the landmark restaurant in Central Park is now a courtyard with... food trucks. The product(in this case the trucks and not the food) has really changed:
http://www.slashfood.com/2010/09/17/tavern-on-the-green-turns-into-high-end-food-court
And an update on LA Food Trucks from Prof. Gal Zauberman
LA also had a very interesting period with food trucks and social media. For a time, the only way to know here the best trucks would be that day was with FC or twitter.
This is the truck that started the trend: http://kogibbq.com/
There are maps that allows you to track them remotely: http://www.foodtrucksmap.com/
http://www.findlafoodtrucks.com/blog
What's happening now:
http://laist.com/2010/09/21/food_truck_lot.php
http://www.nytimes.com/2011/01/15/business/15cater.html
Why now: "well suited for a financial downturn"
The only problem: “We go up against the stigma. We’re trying to prove we’re on a different level than a lunch truck,” he says.
The solution- branding: "The new breed of lunch truck is aggressively gourmet, tech-savvy and politically correct"
The effect: "The new trucks are rolling in as many restaurants report steep declines in their lunchtime traffic. Businesses from fast-food chains to upscale steak houses have rolled out cheaper lunch menus to try to persuade consumers to spend money during the work day."
http://online.wsj.com/article/SB10001424052970204456604574201934018170554.html
Best 25 in NYC: http://nymag.com/restaurants/cheapeats/2010/67139
Tavern on the Green, the landmark restaurant in Central Park is now a courtyard with... food trucks. The product(in this case the trucks and not the food) has really changed:
http://www.slashfood.com/2010/09/17/tavern-on-the-green-turns-into-high-end-food-court
And an update on LA Food Trucks from Prof. Gal Zauberman
LA also had a very interesting period with food trucks and social media. For a time, the only way to know here the best trucks would be that day was with FC or twitter.
This is the truck that started the trend: http://kogibbq.com/
There are maps that allows you to track them remotely: http://www.foodtrucksmap.com/
http://www.findlafoodtrucks.com/blog
What's happening now:
http://laist.com/2010/09/21/food_truck_lot.php
http://www.nytimes.com/2011/01/15/business/15cater.html
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