Friday, August 10, 2007

Miss Subway


On a week like this in New York, when everyone is cursing the Subway system, it was a nice surprise when my cousin found this photo of my grandmother when SHE WAS Miss Subway.
I really don’t have anything smart or yogi to say about it, it’s just kind of cool.
Here is the Wiki article:
Miss Subways was a title accorded to individual New York City women between 1941 and 1976. The woman who was "Miss Subways" at any one time appeared on posters placed on New York City Subway trains, along with a brief description of her. The program was run by the ad agency "New York Subways Advertising". To be eligible, a woman had to be a New York City resident and herself use the subway. Winners were usually chosen by telephone-based voting, from among a group of contenders whose photos were all placed on the subways; the nominees were chosen by John Robert Powers, a modelling agent.
Around 200 women held the title during the program's run. The first Miss Subways was actress Mona Freeman; the last was Heidi Hafner.
The first African American Miss Subways was in 1947; the first Asian American Miss Subways was in 1949.
Ellen Hart Sturm, owner of the New York diner Ellen's Stardust Diner, was Miss Subways in 1959; her diner currently features photos of many past Miss Subways on the walls.
In 2004, the Metropolitan Transportation Authority, in conjunction with the New York Post, brought back the program, though now named "Ms. Subways". A voting contest was held to determine the first winner, Caroline Sanchez-Bernat; Sanchez-Bernat remains "Ms. Subways". Current posters of "Ms. Subways" always appear with subway safety tips instead of biographical notes.
Miss Subways was a title accorded to individual New York City women between 1941 and 1976. The woman who was "Miss Subways" at any one time appeared on posters placed on New York City Subway trains, along with a brief description of her. The program was run by the ad agency "New York Subways Advertising". To be eligible, a woman had to be a New York City resident and herself use the subway. Winners were usually chosen by telephone-based voting, from among a group of contenders whose photos were all placed on the subways; the nominees were chosen by John Robert Powers, a modelling agent.
Around 200 women held the title during the program's run. The first Miss Subways was actress Mona Freeman; the last was Heidi Hafner.
The first African American Miss Subways was in 1947; the first Asian American Miss Subways was in 1949.
Ellen Hart Sturm, owner of the New York diner Ellen's Stardust Diner, was Miss Subways in 1959; her diner currently features photos of many past Miss Subways on the walls.
In 2004, the Metropolitan Transportation Authority, in conjunction with the New York Post, brought back the program, though now named "Ms. Subways". A voting contest was held to determine the first winner, Caroline Sanchez-Bernat; Sanchez-Bernat remains "Ms. Subways". Current posters of "Ms. Subways" always appear with subway safety tips instead of biographical notes.

6 comments:

Anonymous said...

Wow, welcome back Miss Subway; All American and all so equal opportunity since when?!
Great pictures of a great by-gone era. Your granny was a charming lass, yogi.

Anonymous said...

quite a dish, your grandmother.

Sean said...

Do you have any more information on Miss Subways? My mother was one in the 1950's or 1960's. She died in 1992 and it has become a bit of an obsession to find her poster.

I have already contacted the MTA and its archives, the NY Public Library as well as numerous others whom I had been referred to.

Any help would greatly be appreciated

Thanks

Asaf said...

Sorry I don’t Sean, but my best guess is to contact the New York Times article writer… (see link above) or post a comment on the Wiki page maybe someone there would know... Good luck...

fiona said...

Hi there.

I am doing a book on former miss subways. The project recently appeared in the New York Times city section. See the the link bellow.

http://www.nytimes.com/slideshow/2007/12/29/nyregion/thecity/20071230_MISSSUBWAYS_SLIDESHOW_index.html

I am looking for former miss subways who are interested in being included in the book. Please pass my info on to your grandmother if she is interested.

fionagardner@gmail.com

thanks,

Fiona

Unknown said...

Husband's aunt may have been Miss Subway back in the 40's. If not Miss Subway, she was a nominee. Have been unable to locate copy of poster for her 90th BD celebration in Boca Raton this Jan. Have contacted Ellen's Stardust Diner and they searched their records to no avail. Aunt Bea still walks 3 miles a day, and does exercises. Probably weighs about 95 lbs. If anyone can tell me how to go about a further search for Beatrice Palmer's old poster, please e-mail joanmd3@verizon.com.

Thanks for your help.