An interesting article on the spread of 'fancy' food trucks
Why now: "well suited for a financial downturn"
The only problem: “We go up against the stigma. We’re trying to prove we’re on a different level than a lunch truck,” he says.
The solution- branding: "The new breed of lunch truck is aggressively gourmet, tech-savvy and politically correct"
The effect: "The new trucks are rolling in as many restaurants report steep declines in their lunchtime traffic. Businesses from fast-food chains to upscale steak houses have rolled out cheaper lunch menus to try to persuade consumers to spend money during the work day."
http://online.wsj.com/article/SB10001424052970204456604574201934018170554.html
Best 25 in NYC: http://nymag.com/restaurants/cheapeats/2010/67139
Tavern on the Green, the landmark restaurant in Central Park is now a courtyard with... food trucks. The product(in this case the trucks and not the food) has really changed:
http://www.slashfood.com/2010/09/17/tavern-on-the-green-turns-into-high-end-food-court
And an update on LA Food Trucks from Prof. Gal Zauberman
LA also had a very interesting period with food trucks and social media. For a time, the only way to know here the best trucks would be that day was with FC or twitter.
This is the truck that started the trend: http://kogibbq.com/
There are maps that allows you to track them remotely: http://www.foodtrucksmap.com/
http://www.findlafoodtrucks.com/blog
What's happening now:
http://laist.com/2010/09/21/food_truck_lot.php
http://www.nytimes.com/2011/01/15/business/15cater.html
Why now: "well suited for a financial downturn"
The only problem: “We go up against the stigma. We’re trying to prove we’re on a different level than a lunch truck,” he says.
The solution- branding: "The new breed of lunch truck is aggressively gourmet, tech-savvy and politically correct"
The effect: "The new trucks are rolling in as many restaurants report steep declines in their lunchtime traffic. Businesses from fast-food chains to upscale steak houses have rolled out cheaper lunch menus to try to persuade consumers to spend money during the work day."
http://online.wsj.com/article/SB10001424052970204456604574201934018170554.html
Best 25 in NYC: http://nymag.com/restaurants/cheapeats/2010/67139
Tavern on the Green, the landmark restaurant in Central Park is now a courtyard with... food trucks. The product(in this case the trucks and not the food) has really changed:
http://www.slashfood.com/2010/09/17/tavern-on-the-green-turns-into-high-end-food-court
And an update on LA Food Trucks from Prof. Gal Zauberman
LA also had a very interesting period with food trucks and social media. For a time, the only way to know here the best trucks would be that day was with FC or twitter.
This is the truck that started the trend: http://kogibbq.com/
There are maps that allows you to track them remotely: http://www.foodtrucksmap.com/
http://www.findlafoodtrucks.com/blog
What's happening now:
http://laist.com/2010/09/21/food_truck_lot.php
http://www.nytimes.com/2011/01/15/business/15cater.html
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