We are used to thinking of Branding in terms of products. FutureBrand Country Brand Index together with BBC world news has been measuring the strength's of countries' brands since 2005.
I am happy to report that this year Israel climbed 11 spots to #30. Israel was also crowned as one of the ‘Rising Starts of 2010′ along with Chile, Argentina and Iceland (Iceland? really?- read more why in the article)
http://www.vccafe.com/israel/futurebrand-2010-israel-up-11-spots-in-ranking-as-a-country-brand/
http://www.prnewswire.com/news-releases/canada-claims-top-spot-in-futurebrands-2010-country-brand-index-107296573.html
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